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In new research, we interviewed 200+ global marketing leaders to find out what they thought the future held for digital marketing, and interestingly enough, digital strategy and planning ranked one of the top four skills they consider ‘extremely important’.

When it comes to your digital marketing campaigns, you don’t want to waste your time by choosing the wrong one, and you need to stay on top of your lead generation activities as well.

Here’s a comprehensive how-to guide that can help you drive customer engagement, raise brand awareness, and generate leads in 2019 and beyond.